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Business · National

Quince Lab-Grown Engagement Rings Priced From $900 to $5,000

Factory-direct model and 60-day return policy define the retailer's approach to the growing year-round market for online ring sales.

By Kavya Lin ·

Illustration for: Quince Lab-Grown Engagement Rings Priced From $900 to $5,000
Illustration generated for this article, not a news photograph.

The tradition of purchasing an engagement ring during a specific seasonal window has largely dissolved in recent years. Couples now propose and marry in every month, shifting the retail focus from seasonal inventory to year-round availability. This change has accelerated the growth of online jewelry retailers, which now compete with brick-and-mortar stores for a larger share of the engagement market.

Quince, a factory-direct retailer, has positioned its lab-grown diamond collection within a specific price bracket to capture this demand. The company offers engagement rings ranging from $900 to $5,000. By eliminating supply-chain middlemen, Quince maintains lower price points than many traditional luxury jewelers while providing access to lab-grown stones that are chemically identical to natural diamonds.

Kylie Bee, the Merchandise Lead of Fine Jewelry at Quince, notes that the 60-day return or exchange policy is a key component of the online sales model. "At Quince, all engagement rings can be returned or exchanged within 60 days, and we offer a limited lifetime warranty for peace of mind," Bee states. This return window allows buyers to verify fit and style without the immediate pressure of a traditional store purchase.

The shift to online shopping has introduced new logistical considerations for buyers. Bee advises customers to use inexpensive ring sizer tools or print ring size charts to determine the correct dimension. For those requiring discretion, borrowing a ring the partner already wears on their ring or middle finger provides a close approximation. Bee warns that buyers should confirm with a representative if the selected style is easily sizable up or down by a full or half size, as not all designs accommodate resizing equally.

Selection of the ring style involves gathering information from trusted friends and family regarding the partner's preferences. Key factors include preferred diamond shape, carat weight, and metal color. Bee emphasizes the importance of determining if the partner prefers natural or lab-grown diamonds to balance aesthetic tastes with the buyer's budget.

Competitors in the online space offer varied value propositions. Blue Nile provides a wide selection of ethically sourced diamonds with a lifetime warranty and free engraving. Kinn Studio focuses on chunkier gold styles and intentional design, including pieces from its collaboration with Prince Tennis. Angara specializes in made-to-order gemstone rings, ranging in price from a few hundred dollars to over $100,000, with 24/7 customer assistance available for customization.

Plum Diamonds, a women-owned business, sells exclusively lab-grown diamonds, citing better value and eco-friendliness as primary drivers. Rings are crafted from scratch in 15 to 17 business days, with free resizing and polishing for life. Vrai produces lab-grown diamonds using zero-emission river energy in an American foundry, claiming that each carat helps save the climate by crystallizing greenhouse gas.

Jean Dousset, whose founder is the great-great-grandson of Louis Cartier, operates a West Hollywood boutique and an online presence. The brand's Claire Collection features center stones set with some of the thinnest prongs available, creating a floating effect. Catbird, which hand-finishes rings in its Williamsburg, Brooklyn studio, uses 100 percent recycled solid 14k gold or platinum for its The Swans engagement line. MiaDonna offers premium lab-grown diamonds with a 90-day complimentary ring resizing period alongside its 60-day returns policy.

Source: The Hollywood Reporter

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